病患中醫藥知識、態度與行為意願間的關係

The Relationships between Chinese Medicine Knowledge, Attitudes, and Behavioral Intentions

本研究旨在於探討病患之中醫藥知識、態度，與使用意願間之關係；以某醫院接受過中醫服務之門診病患為實證樣本，採結構式問卷調查方式蒐集資料。研究共發出300份問卷，回收214份收有效問卷，有效問卷回收率71.3%，並以修正之「知識──態度──行為」模型為研究架構進行實證；經結構方程式模式分析結果顯示：中醫藥知識對態度有正向而顯著之直接效果，中醫藥態度對使用意願有正向而顯著之直接效果，而中醫藥知識對使用意願僅透過中醫藥態度產生間接效果，並不具直接效果。基於前述研究結果，本研究建議中醫藥服務者應推廣醫學知識，此努力可反應在增加中醫藥之認同與促進民眾就醫行為的意願上。

This study explored the relationships between patients’ Chinese medicine knowledge, attitudes, and behavioral intentions. Structural questionnaires were used to survey the outpatients who had Chinese medicine treatment experience of a hospital in New Taipei City; a total 300 questionnaires were issued and among them 71.3% were effective. We used a modified KAP model as our research framework, and applied structure equation modeling method to experiment the data, then got several result. We found patients’ “knowledge” of Chinese medicine had direct influence to “attitudes”, “attitudes” had direct influence to “behavioral intentions”, and “knowledge” had indirect influence (through “attitudes”) to “behavior intentions” without direct influence. Based on the foregoing findings, we suggest medical service should promote Chinese medical knowledge, this effort may reflect in increasing the recognition and using intention of Chinese medicine.