遊客使用RFID登山搜救系統之滿意度及使用意願之研究──以玉山國家公園為例

A Study of Tourist Satisfaction and Intention to Use for the RFID Mountaineer Rescue System: Yushan National Park

近年玉山已成為國內外熱門的登山路線。然而因登山而發生意外頻傳，遊客的登山安全受到人們的關心與重視。本研究以問卷收集資料，針對遊客使用RFID系統情況進行分析。資料分析結果顯示，當遊客認為系統容易使用且對於登山安全是有用的，其對於滿意度也會愈高；再則，遊客對於RFID系統滿意度愈高時，未來使用RFID系統之意願也會愈高。此外，年齡愈大的遊客，使用RFID系統後的滿意度也愈高，相關研究結果當可提供後續該系統推廣至其他登山路線之參考。

Yushan has become a popular route among mountaineers from all over the world. However, frequent accidents due to mountain climbing have raised serious concerns about the safety of mountaineers. This research analyzes a tourist satisfaction questionnaire regarding the usage of the Radio Frequency Identification (RFID) system. The results showed that the ease of usage can improve the safety of tourists and raise the satisfaction of tourists; and user satisfaction for the use of RFID was higher among older tourists. This may indicate a demand from those who would like to have more safety measures, such as senior mountaineers. External variables (privacy, electromagnetic waves, inconvenience and loss) are positively related to ease of use and usefulness perception. Results from the logistic regression analysis showed that if tourists are more satisfied with the RFID system, there is a higher probability that they will be willing to carry RFID tag next time.