應用品牌個性分析於觀光休閒創新事業以提昇企業經營競爭力

Applying Brand Personality Analysis of Tourism and Leisure Innoative Career for Enhance Business Competitiveness

由於，企業面臨市場激烈競爭時，研究了解顧客與創造顧客需求有必要性，因 過去傳統觀光休閒，多以設施技術為出發點，現在對象改變為創新觀光休閒設計 概念，目的在找出共同消費習慣的族群，並判斷市場規模與分群有效性，進而研 擬策略，以應付今日迅速變遷的環境，以解決企業競爭面臨的問題。

Due to， when enterprises are facing fierce market competition， research to understand customer needs and create customer necessity， in the past， traditional tourism and leisure， and many more facilities technology as a starting point， now object is changed to tourism and leisure innovative design concepts. Aims to identify issues of common consumption habits of ethnic groups， and determine to effectiveness of market and clustering， and research strategies， for today's rapidly changing environment， in order to solve business faces competition.