英文摘要 |
This research tries to understand if successful bloggers have higher personal intelligence, better contents presentation and social interactivity with readers. We developed an algorism based on backlinks and numbers of RSS subscribers to determine which blogs were popular, medium or unpopular blogs. Then we used self-report survey to test personal intelligence, contents presentation and social interactivity for samples from these 3 groups. The result has shown that the popular blogs performed better in all three dimensions. Thus, we considered that a "successful blog" reflects a blogger who tends to figure out what readers want to know from the blog, has ability to compose blog with contents they interested in and maintain good interactions with them. |