臺灣港務公司自營貨櫃碼頭關鍵成功因素之研究－－以高雄港為例

Evaluating Key Success Factors Influencing Self-managed Container Terminal for Taiwan International Ports Corporation, Ltd.: A Case Study on Kaohsiung Port

本研究旨在從資源基礎理論與制度理論探討臺灣港務公司自營貨櫃碼頭所需具備之關鍵要素，研究資料透過問卷調查取得，並經由因素分析歸納出「港埠基礎條件」、「品牌服務水準」、「員工行銷能力」、「港埠連結能力」及「港埠作業能力」等五項資源與能力構面。本研究進一步利用複迴歸分析探討制度環境及資源與能力各構面對港埠價值創造之影響關係，研究結果顯示制度環境及品牌服務水準對港務公司之港埠價值創造有顯著正向影響關係。然而港埠基礎條件、員工行銷能力、港埠連結能力及港埠作業能力對之港埠價值創造影響關係在本研究中未得到顯著支持。

This study aims to identify crucial factors influencing container terminal operated by the Taiwan International Ports Corporation, Ltd. based on resourcebased view and institutional theory. Data were collected by a questionnaire survey. Five crucial core resource and capability factors, namely: ports, infrastructure, brand service level, employees, marketing capability, ports, link capability, and ports, operational capacity were identified by using the factor analysis technique. A multiple regression analysis was subsequently performed to examine the impacts of ports, institutional environment, resources and capabilities on a ports, value creation. The research results indicated that ports, institutional environment and brand service level were found to have significantly positive impacts on a port,s value. However, the impacts of ports, infrastructure, employees, marketing capability, ports, linking capability, and ports, operational capacity on a ports, value were found not significantly in this study.