財產“秩序”or 價值創造“效率”？－－由“微信商標案”說開去

Order Value Or Efficiency Value?:Taking The Webchat Trademark Dispute Case As The Beginning

“微信商標案”的背後蘊含著商標權制度的財產“秩序”與商標價值創造的“效率”兩種價值選擇。拋開了財產“秩序”的商標價值創造只能是“野蠻”的“從林狀態”。並不否認“微信商標案”中提出的商標申請注冊需要考察“公共利益”，只是在申請注冊制度下，申請人對申請階段的商標標識具有財產上的意義，其對制度規則帶來的穩定預期需要法律的維護。既然商標法規定創造“一定的影響”的使用須要在申請之前，就有必要保護法律的穩定性和這種穩定性帶給公眾的期待性利益。通過不當得利視角，可以看出“微信商標案”中所謂“公共利益”建立的基礎不具有正當性。

Behind the Webchat Trademark Dispute Case, we see a debate between two values: order value and efficiency value. If we set aside the Property order, trademark value creation is going to be the disordered “jungle rule”. We don’t He does not deny the view that “public interest” should be considered in applications for trademark registration, which was put forward in Webchat Trademark Dispute Case. But under application registration system, the trademark during application stage has property significance to applicants; law should protect the people’s stabilizing expectations form the institutional rules. Since Trademark Law has been regulating that Trademark usage of creating some influence should be before application, judges are expected to protect this stability of law and the expectations of interest from the stability. On the view of unjust enrichment, we can get the conclusion: the foundation of public interest in Webchat Trademark Dispute Case does not have the legitimacy.