當代初級商務華語教材之文化研究

Culture Study of Fundamental Business Chinese Teaching Material

商務華語屬於專業華語（Chinese for Specific Purposes，簡稱CSP）之範疇，其教學目標以培養學生具有某種專業領域的溝通技能為主。在商務華語教學中，文化教學對於外籍人士經商有交際禮儀上的直接效應，一般認為商務華語之文化教學比通用華語（Chinese for General Purposes，簡稱CGP）中學習的文化內容更具重要性，因此有必要製定商務文化教學策略，以符合教學所需。目前兩岸所出版的商務華語教材，對於培養學習者跨文化溝通技能皆十分重視，但教材之編寫重心並不相同。本文針對海內外及兩岸地區常見的十部初級商務華語教材，分析課文內容領域和商務文化教學設計概況，以客觀實證之文本分析法檢驗商務華語教材中的文化教學內容，提供教師及研究者檢視商務華語教學中的文化學習如何滿足商務人士與大中華圈交易、交流時的需求。本研究發展了檢驗文化教學內容的各項指標，用於釐清商務華語教學者在文化教學上的脈絡，以及分析華語習得者在進入商務華語領域時所習得的華語文化重心所在，希冀為商務華語教學及商業文化研究領域提供進一步的實證及理論基礎。

Business Chinese is an essential branch of CSP (Chinese for Specific Purposes) Business Chinese Teaching means to cultivate students with specific skills in certain business field. In Business Chinese teaching and learning, cultural study has direct impact on students' business work and social etiquette. It is thus believed that cultural content in CSP is more specific and even more important than that in general living Chinese. It is necessary to develop cultural teaching and learning strategies to fulfill the needs. The skills include both linguistic competence and cultural understanding. Viewing the close relationship between language and culture and the importance of culture study in teaching business Chinese, many business Chinese teaching materials provide teachers and students with business cultural knowledge or local information from fundamental level. Nevertheless, the cultural content is regarded as diversified and remains undiscovered. This research aims to explore the design of culture study in business Chinese teaching material. This research has developed effective indicators for investigating cultural content. It is expected to provide further empirical as well theoretical foundation for the culture study of business Chinese.