從功能與象徵性架構探討雇主形象對組織人才吸引力的影響

The Impact of Employer Image on Organizational Attractiveness: The Instrumental-Symbolic Framework

本研究以336 名尋求轉職的潛在求職者為樣本，應用功能與象徵性架構探討雇主形象與組織人才吸引力之間的關係，並比較雇主形象中的功能性形象與象徵性形象對於組織人才吸引力的相對重要性。結果顯示功能性形象（工作條件與責任、工作環境、工作保障）與象徵性形象（可靠、創新、優勢、慷慨）能正向預測台灣科技資訊產業雇主對於求職者的吸引力。相對重要性分析的結果則顯示象徵性形象相較於功能性形象對於組織人才吸引力的影響更為重要。

This study investigates perceptions of employer image on organizational attractiveness among 336 potential applicants who are seeking to change jobs. The instrumental-symbolic framework was applied to conceptualize the key dimensions of an employer image. We also examine the relative importance of instrumental image attributes and symbolic image traits. Results showed that instrumental image attributes (power, work conditions, and job security) and symbolic image traits (trustworthiness, innovativeness, dominance, and thrift) significantly predict organizational attractiveness in the industry of Technology Information in Taiwan. Relative importance analyses showed that symbolic image traits explain more variance of organizational attractiveness than instrumental image attributes do.