醫療觀光產業媒合平台之建構

The Construction of Matching Platform for Medical Tourism Industry

臺灣具有豐富的溫泉資源及優美的地理環境，相當適合觀光旅遊。優良的醫療服務品質馳名中外，且醫療費用與歐美同品質之醫療服務相比較更為低廉。回顧臺灣所推行的醫療觀光服務項目包含重症醫療、健康檢查、整形美容、眼科、牙科、中醫等，並於2012年開放中國大陸民眾得以申請「醫學美容」及「健康檢查」之簽證入境。此舉雖提供了中國大陸旅客來臺從事醫療觀光服務之便利性，但相較於實際來臺從事醫療觀光之人次比例而言，仍有檢討及進步之空間。由於旅客參與醫療觀光的停留時間較短，且須結合觀光行程，因而以療程時間短、恢復時間快、不具侵入性等特性的醫療服務較適合發展醫療觀光，尤其以美容醫學所帶動相關產業發展包括光電產業、醫療器材產業、美容業、服務業、醫療院所及觀光產業，成為一致看好的商機大餅。環顧亞洲各國發展醫療觀光已行之有年，臺灣在醫療觀光的推動及發展上更需要增加更多資訊平台的運用。因此本研究應用iBeacon技術，整合美容醫學診所相關資訊。系統設計上也同時考慮低成本、容易建置及低耗能等需求，並能基於此系統發展其他衍生應用。本平台內容包含iBeacon tag用以發射訊號、支援藍牙4.0 BLE的手持裝置作為讀取自iBeacon接收到的訊號，且此手持裝置需具備網路連線功能以獲取所需資訊。使用者可透過於手持裝置上安裝本研究所開發之App且於佈署iBeacon tag的有效範圍內開起網路連線功能，以接收特定訊息。本平台能創造政府、業者及周邊產業共贏之局面，進一步藉由觀光醫療將臺灣之觀光、醫療服務及國際形象推廣至全世界。

There are tremendous treasure around the so called treasure Island-Taiwan. The gorgeous environment, hot spring resources, kind people as well as advanced medical technology are all main attractions for worldwide tourists along with a reasonable expense. Medical tourism was chosen as one of the six government policy and mainly focus on the items of critical disease, health screening, aesthetic medicine, dentistry, and traditional Chinese medicine. In 2012, Taiwan government relax the regulation on independent travelers from mainland China, and simplify the medical visa application. Then this creates a new era for the tourism development in Taiwan. Since the independent tourists from China stayed for only 7-10 nights, and are not familiar with the local setup of medical resources. Therefore a matching platform is crucial in introducing suitable shops to the just-coming tourists. This system tried to apply iBeacon technology and integrated the mobile phone App together to provide the tourists with on line, real-time promotion messages and motivated the compulsive buying behavior. The results of the practical production is the pioneer of medical clinics in Taiwan. It is expected to increase the benefit by applying front line techniques and promote the development of medical industry in Taiwan