以動態能力觀點探討企業經營流程變革與網路地位重塑關係之研究

A Dynamic Capability Perspective on the Relations between the Business Process Change and the Network Status Reshape

受到全球化資源佈局與產品科技所影響，傳統產業的產品價值多由品牌商或銷售商所掌握，原料供應商或製造商處於較低影響力的經營地位。在此情境下，原料供應商如何在既有企業網路中維持或甚至創造競爭優勢，為本研究關切所在。為此，本研究以一個包括原料供應商、品牌商等成員所組成的企業網路為例，透過諸成員互動的作業流程、作業價值與網路型態關係的長期觀察與深度訪談分析，試圖釐清前述關係。研究發現，原料商所以能在企業網路演化歷程之中維持甚至創造競爭優勢，在其具有特殊領域的動態能力，同時能將該動態能力與當時的網路情境條件結合進行經營流程變革，據而建構優勢的網路價值與網路地位。

Due to the influence of global resource deployment and product technology, the product value is usually determined by brand enterprises and vendors, the raw material suppliers and manufacturers are inferior in terms of operating status. This study concerns about how the material suppliers can create and sustain their competitive advantages in the business network under such circumstance. A case consisting of material suppliers and brand enterprises were studied. The activities of this study are phased over two stages. First, it is to reveal the activities relationship within material supplier, brander, and clothier, and inductive the type of business network. Secondly, it is to reveal the evolution of material supplier’s inner- as well as outer- environmental entities, business process change, value creation and business network status. By carefully examining a profound observation and in-depth interview, this study intended to establish an explicit interpretation for the relations among the member interaction in operating process, the importance of operation, and the network prototype. The inferiority of transformed Taiwanese business environment due to the drastic globalization, information technology innovation and the new competitions rapidly arising in Southeast Asia was the main reason leaded us to start the study. It would be expected to benefit this enterprise if we can discover how the successful Taiwanese enterprise can overcome the detrimental environment as mentioned; nowadays. Among it, we strongly concern how to preserve the enterprises’ sustain competitive competence, build the dynamic capability, and promote information technology’s performance. The results indicated that upstream supplier which can sustain or even create competitive advantages during the business network evolution process and carry dynamic capacity. Meanwhile, the successful enterprise can combine the dynamic capacity within the network condition to change the business process and establish advantage network value as well as network status. The case studied revealed the fact that an enterprise must contiguously observe and clarify its network position in business network, and so that it could place the dynamic capability on the core scope of its business network. Furthermore, for enhancing the effects of the operating performance, an enterprise has to be flexible enough in terms of inter-organizational cooperation and leaning. A business network is based on the complementation and heterogeneous characteristics of its members, therefore the development, good or bad, of the business network is strongly affected by every of the members’ ability and status. Finally, an enterprise must exam network condition and status when applying information system application. An enterprise will be more powerful on the network status and network value if it enhances its whole network performance combining with business process changing activities.