臺灣地區電子商務研究主題趨勢分析之研究

The Trend of Research Topic Classifications of Electronic Commerce in Taiwan

電子商務是透過電腦網路來進行交易的新商業活動型態，也是知識經濟的主動力之一，在後電子商務時期，以及在2009 年美國金融海嘯之後，電子商務更突顯其重要性。基於此因，本研究動機將探究我國「電子商務」的研究趨勢，並以「中華民國期刊論文資料庫WWW 版」為研究對象，並經文獻探討之後，綜合學者、專家的研究，將電子商務的分類劃分為四大類目，內容分析篇名與「電子商務」相關的學術性文獻，自1970 年到2011 年共檢索304 種期刊獲得1050篇文獻。最後得到三項研究結論：(1) 在各年份刊登篇數以2000 年269 篇為最多。(2)在內容類目上以「支援與執行」類630 篇論文佔總篇數的60%為最多，其中仍以2000 年的166 篇與2001 年的126 篇佔最多。(3)電子商務研究主題的趨勢，自1995 年開始到2011 年為止，以「支援與執行」類為主，「實務應用」類為輔，而「系統技術」類闕如，有發展的空間。本研究結果將提供教育學者與先進在「電子商務」主題趨勢上的研究參考，進而提供給從事電子商務的企業公司經營管理參考。

E-commerce is the sale of products and services over the Internet. It is a growing segment of our economy which also plays an important role in the knowledge economy. In the recent development of e-commerce, specifically after the 2009 American Financial Crisis, e-commerce has emerged as an important new trend. Therefore, this paper aims at investigating the research trend of e-commerce in Taiwan and focuses on the “Index to Taiwan Periodical Literature System”. Through an extensive literature review and comprehensive content analysis of 304 scholarly journals and 1050 e-commerce related papers from 1970 to 2011, the research findings are (1) 269 e-commerce papers were published in 2000, which is the largest amount of papers published on e-commerce related subjects in recent years, (2) The largest category was the “support and implantation” category, which had 630 papers published, accounting for 60% in total, of which consists mainly 166 papers from 2000, and 126 papers from 2001 (3) From 1995 to 2011, the main research topic concentrated on “support and implementation,” which means there are still plenty of uncultivated regions on “application area” and “technological issues”. The findings of this paper will help future researchers to identify priorities and provide the references in business management for vendors specializing in e-commerce.