排球企業聯賽球迷之觀賞動機與滿意度

Motivation and Satisfaction of Participants for Joining Volleyball Games

本研究目的有三，一是瞭解排球企業聯賽球迷之人口統計變項及觀賞意願；二是瞭解排球企業聯賽球迷之觀賞動機及滿意度；三是瞭解排球企業聯賽球迷觀 賞動機與滿意度之關係。研究對象為觀賞排球七年企業聯賽之球迷，合計611 位，研究方法為問卷調查法，研究工具為「排球企業聯賽球迷之觀賽動機與滿意度量表」，資料分析包括：描述性統計、獨立樣本t考驗、單因子變異數分析及皮爾森積差相關等統計方法，研究結果指出：一、排球企業聯賽之球迷主要以30歲以下球迷為主，且超過九成以上球迷為未婚狀況；超過八成以上球迷會選擇再次觀看排球企業聯賽。二、排球企業聯賽球迷之觀賞動機會因性別、年齡、婚姻狀況及教育程度而有所差異；滿意度會因年齡、婚姻狀況及教育程度而有所差異，但不會因性別而有所不同。三、排球企業聯賽球迷之觀賞動機與滿意度呈現正相關。建議未來能夠開發30歲以上球迷，並加強電視媒體及報章雜誌的宣傳，提升排球企業聯賽之可看度，以鼓勵更多球迷觀賞排球企業聯賽。

The purposes of this study were to understand the motivations, satisfactions, and the correlations of participants for joining Volleyball Games. The subjects were 611 participants joined the volleyball games in Taipei, and Pintung. The research method was questionnaire sent by the authors. The instrument was the Scale of Motivation and Satisfaction of Participants for joining volleyball games. Those data were analyzed by descriptive statistic, t-test, One-way ANOVA, and Pearson Correlation. The results were as following: (a) The participants for joining volleyball games were under 30 years old, and almost 90% of them were unmarried. In addition, the information source for volleyball games was from their friends and families. Fifty percent of participants who joined volleyball games were under 3-times, and almost 30% of them were over 7-times. Furthermore, over eighty percent of participants were going to look at the match of volleyball games over and over, and those thought that the volleyball games could enhance the skill levels of volleyball in Taiwan. (b) The motivations of participants for joining volleyball games were significantly different by gender, age, marriage, and educational level. (c) The satisfactions of them were significantly different by age, marriage, and educational level, but they were affected by gender. (d) The motivation and satisfaction of participants were in positive correlation. It was advised to find more participants who were over 30 years old to promote the information for the volleyball games by TV media, and magazines, and also to improve the readiness of the volleyball games; and finally to attract more participants to watch the volleyball games in Taiwan.