| 中文摘要 |
目的：探討臺灣報紙如何報導女子壘球運動，與棒球報導又有何差異。方法：以2008北京奧運女子壘球亞洲及大洋洲資格賽與2008奧運棒球最終資格排名賽，在中國時報、聯合報、自由時報與蘋果日報上所刊載之相關新聞報導為研究內容，並以量化及文本論述分析兩種方式進行研究。結果：每日平均刊登總數量、文字報導則數、新聞照片張數上，兩項賽事皆呈現顯著差異。進一步以刊登字數及面積分析，兩項賽事同樣具顯著差異。有關兩項賽事之新聞內容平均每日在頭版出現之差異上，不論是則數、字數、照片張數及照片面積均有顯著差異性。在文本論述分析中，亦發現隱含多項性別刻板印象。結論：與男子棒球奧運資格賽相較之下，女子壘球奧運資格賽並未獲得相同的對待。臺灣報紙產製者依舊扮演維護父權優勢的機制，並未給予女性運動員公平的「認同」與「尊重」。Purpose: This study attempted to examine the different gender representative strategies existing in sport texts by comparing the news coverage of 2008 Beijing Olympic Asia/Oceania Regional qualifying softball and baseball tournament. Methods: Quantitative and qualitative (discourse analysis) methods were used to pore over the appearance and connotation in sport news texts of Taiwan newspapers. Results: Coverage of men baseball tournament was significantly greater than women softball tournament and gender imbalances are reflected in the media coverage. Conclusion: This content analysis found that female athletes consistently receive less recognition than men on the sports coverage. Besides, this study has also found that female athletes were still under-represented in the media. Media coverage failed to mirror female athletes' athletic achievements and skills, but rather frequently portrayed about their physical appearance and feminine heterosexual attractiveness. Female athletes were still usually in stereotypical roles and gender stereotyping had degraded them. |
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