Because of the lack of space for outdoor activities and given the nature of consumer habits in Taiwan, shopping is one of the locals’ main forms of leisure activity, and street-based shopping areas are one of the main places that shoppers visit in cities. Hence, understanding the characteristics of shoppers’ movement will help provide recommendations for businesses in regard to selection of locations and shopping districts. Researcher chose Shimen, Shilin and Taoyuan street shopping areas to be empirical field and tried to understand the relationships among characteristics of shoppers’ movements (wayfinding behavior, route choice and shoppers’ movement), shoppers traits and street shopping environment from the viewpoint of shoppers’ behavior. This study examined 278 participants to analysis differences of characteristics of shoppers＇ wayfinding strategies, principles of route choice and shopping circulation in different street shopping area and to construct wayfinding model of shoppers in urban street areas. Then, researcher compared the difference of street shopping areas in their characteristic of shopping movement and further interviewed shoppers to discuss which factors creat significant differences in shoppers＇ movement. Afterwards, researcher gave some suggestions of shopping circulation design in Taiwan. According the results, researcher found environment characteristic of street shopping areas affect shoppers’ choices of shopping stop. The layouts of shopping stops both create differences in characteristics of shoppers’ movement and route choice. It further affects wayfinding behavior and shopping circulation of shoppers. Indeed, the environmental characteristics of different street shopping areas will also affect shoppers’ experience of environment recognition, wayfinding strategies and environment selection principles.