華人組織行為研究的方向與策略：由西化到本土化

The Direction and Strategy of Research on Chinese Organizational Behavior: From Westernization to Indigenization

為了掌握華人組織行為研究的方向與策略，本文首先剖析了西方組織行為研究的理路與邏輯，並論述在全球化趨勢下華人組織行為研究的重要性與正當性。最後，則呈現進行研究時的可能策略與實際作法，並指出所應具有的態度與研究精神。

The purpose of this paper is to delineate the research direction and strategy of Chinese organizational behavior. First the developmental logic and processes of Western organizational behavior are analyzed to highlight the construct revolution in this field. Then, the reason and importance of studying Chinese organizational behavior in the context of globalization are emphasized. Possible research strategies and practices, how to build research teams, and the attitudes researchers should have are identified finally.