愉悅產品之認知與設計特徵

Cognition and Shape Features of Pleasure Images

對於現今的使用者而言，購買擁有自我獨特風格、個性化及令人心情愉悅的商品，已經成為未來消費市場的主流；在此觀點下，對於設計者與企業決策者而言，要如何有效的應用設計手法與產品造形來表現出具有愉悅性的情感意象商品，已成為相當重要的議題。本研究經因子分析實驗結果，萃取出構成使用者在產品愉悅性意象之認知因素為：輕鬆幽默、信賴熟悉、吸引性、外形操作等4項因子。針對產品之愉悅與喜好程度進行相關分析後顯示，兩者間之關係呈現正相關。另外，經產品設計特徵萃取實驗，共獲得9種影響愉悅意象操作手法的特徵：色彩、精緻度、仿生、聯想性、不合理組合、敘事性、象徵符號的應用、操作過程、造形與操作；再針對這9項特徵，以數量化一類程序做進一步之分析探討，結果顯示，在設計具有愉悅意象的產品時，需考量在整體事件的脈絡上，使用者自我內在的經驗感受和產品引發的意涵間之關係，且詮釋的意涵需要讓使用者容易了解與解讀，如此才能讓使用者體驗到產品的愉悅情感意象。

Nowadays, purchasing or possessing products with self-unique style, individualization and pleasure images becomes the main stream in the consumer market. Under this point of view, how to effectively apply the design operation and product shape representing pleasurable products becomes an important topic for designers and decision-makers of enterprises. This study investigated the potential factors influencing consumers to judge and perceive the pleasure images of products. We applied factor analysis method to distill four main factors, including relaxation and humor, trust and familiarity, attraction and shape operation that influence the way consumers judge pleasure image of products. The relationship between pleasure image level and preference degree of product shows positive correlation by the test of correlation analysis. From extracting experiments of shape characteristics in products, this study got nine shape features of manipulative methods influencing pleasure images. The nine shape features include color, delicacy, bionic design, associational thinking, unreasonable combination, narrative property, symbols application, operational process and shape manipulation. In the further exploration, we applied Quantification Type I method to analyze the responses of nine shape features. The experimental results show that designer must consider the consumer's experience, feeling and the entire context of product evoking meaning behind the scenes when designing pleasurable products. And the expressing meanings need be understood and interpreted by consumers easily. In this way, consumers can experience the pleasurable connotation of products.