博物館文化商品的再思考：從跨界的觀點出發

Rethinking about the Cultural Products of a Museum: Perspectives across Disciplines

近年來，博物館文化商品的開發設計成為博物館與產品設計領域共同的熱門議題，館方與設計師雙方攜手合作的案例也相當普遍，這些文化商品更是近來陸客參觀故宮博物院時搶購的重點；不過，由於，合作雙方對文化商品的開發、設計認知與期待之不同，往往無法達到彼此滿意之成效；諸多批評指出了博物館文化商品－－博物館與設計領域跨界合作的產物－－有其值得改進與思考之處。有鑑於此，本文綜合了博物館與產品設計領域對於博物館文化商品的已有論述，從中建構出更全面的觀點，以重新思考博物館文化商品的意義、定位與功能，最後，並對博物館文化商品的形成，提出新的建議，以便讓博物館文化商品的開發，有更加堅實的思考基礎。

The development and design of cultural products has become a hot topic in both the Museum and the Design fields. It has been a common model for both fields to cooperate with each other. Those cultural products have also become more and more popular for tourists from all over the world. However, due to the mismatching of design recognition and expectation between the museum （client） and the designer, some difficulties in the collaborating process have occurred. Many evidences indicate that better collaborations between the museum and the designer are necessary for the working out of more satisfied results. Therefore, this study reviewed most of the relevant literature, trying to form an overall vision and reconsider the meaning, function and position of a cultural product. Finally, some tentative concepts for better collaboration between the museum and designers were proposed.