設計溝通模式與團隊創造力關係之探討

A Study on the Relations of Team Communication Models and Design Team Creativity

具備高度創意開發與問題解決能力對設計師是十分重要的，然而，設計師個人的知識與經驗有限，獨立解決問題有時是耗時又費力，在講求效率與多元化競爭的環境，尤以當前國內產業環境以OEM或ODM為主，個人英雄主義的設計師大多已被團隊合作的方式取代，以符合大多數設計公司或設計部門之需求。在團隊設計開發過程，設計師必須時時提出自己的意見，遇有歧異應充分表達，盡可能說服他人，藉以解決問題以達成團體共同目標，而良好的溝通管道，才能讓設計問題不流於程序，並且在互動的過程中，激發出團隊創造力，因此，「溝通」對設計團隊的重要性顯而易見。無論如何，在分秒必爭之設計環境中，過多不必要之溝通，反而可能因為個人本位主義之影響而使議題失焦，甚至由於意見之重複傳遞與釐清，導致時間之浪費，這是管理者所不願見到的結果。本研究嘗試透過實例驗證之方式，比較創意成果在不同團隊溝通模式下產生之差異，實驗結果證實，以創意之創新性而言，開放溝通之模式及鏈狀溝通之模式較個人獨立作業模式為優，但如以創意之實踐性而言，個人獨立作業和鏈狀溝通模式則優於開放溝通模式，對於設計團隊來說，如果掌握團隊溝通模式與創意取向之關係，將有助於提升設計團隊創造力。

It is important for designers to possess good ideas and solve the problems with creative thinking. However, designer's personal knowledge and experiences are always limited. It always consumes time and efforts to solve the problem independently. In the competitive environment where efficiency and diversification are stressed, the heroism of designers has mostly already been replaced by team oriented process, which can meet the demands on OEM or ODM business models for design units in current domestic industrial environment. In the processes of team-based design group, designers must often put forward one's suggestions, try every possible means to communicate with others in order to solve the problem and reach team's goals. Therefore, good communicative channels could somehow solve design problems and stimulate creative team outputs by inter-dynamic activities. As a result, it’s obvious that communication is important to the design team. However, in reality, time is always a critical issue. Too much and unnecessary communication may lose the focus in the team process because of influence of personal ego. Even more, because of repetitions of information transformations, it could be wasting of time and cause results that the administrator is unwilling to see. The research tries to verify different creativity outputs under different ways of communication through the case experiments. The study results shows that, in regarding to the originality of the idea, the way of free-open team communication model and chain communication model is better than independent working model. However, in regarding to the feasibility of the idea, independent working process and chain communication model are better than free-open team communication model.