造形形變於產品造形情感意象上的探討——以壺類產品為例

Affective Responses toward Morphing Product Shapes-Using Kettle as Examples

在造形產生的許多方法中，造形形變是一種相當整體而逼真的工具。本研究針對產品造形形變所產生的中間新造形，其所引發的情感意象認知進行探討。應用多元向度評量法所建構的偏好性認知空間，進一步探討產品造形形變與情感意象反應之關係。研究結果顯示：兩代表性造形所產生的中間形變造形，會具有比原代表性造形更複雜的意象。整體形變認知空間可以用“感性－－理性＂（X軸）與“簡潔－－複雜＂（Y軸）這兩個大軸向作區分，形變組的兩個原代表造形如果位於Y軸的兩端，形變造形在“簡潔－－複雜＂與“感性－－理性＂的情感意象上，大致隨著形變造形的改變而成線性改變：而形變組的兩個原代表造形如果位於X軸的兩端，形變造形在“感性－－理性＂的情感意象變化上，大致隨著造形的改變而成線性改變，但在“簡潔－－複雜＂的情感意象變化上，則呈非線性變化。

Shape morphing is an integral and realistic shape creation tool. This research investigates the affective responses toward products with gradual changing shapes. Using the perceptual map obtained by multidimensional scaling method, we probe into the relationship between morphing shapes and the affective responses they elicit. The results of this study show that the morphed shapes are perceived to be more complex than the original shapes. The whole perception space can be characterized by two main axes: emotional-rational （X-axis） and simple-complex （Y-axis）. If the pair of original shapes are located toward the two extremes of the Y-axis, then the changes in affective simple-complex and emotional-rational responses exhibit a linear relationship with the transformation of morphing shapes. On the other hand, if the pair of original shapes are located toward the two extremes of the X-axis. then the changes in affective emotional-rational responses also show linear relationship, while changes in affective simple-complex responses will exhibit nonlinearity.