材質表面屬性與振動屬性對觸覺感性意象影響之探討

Exploring the Affection of Material Surface Attribution and Vibration Attribution to KANSET Image of Tactile Sense

消費者對產品感受的心理意象，除了視覺之外，觸覺也是一個重要感受感官。在影響觸覺感性意象評價上，產品上的材質表面屬性與其內建的振動屬性是非常重要因素，為了探討單純材質表面屬性與振動屬性條件下，材質表面屬性在觸覺感性意象評價上的影響效果，並且瞭解屬性間之交互作用，本研究藉由屬性變數的定義、意象語彙的挑選，並對30名受測者進行「單純觸覺」與「振動觸覺同步」之感性意象評價實驗，然後依據實驗所得之數據，分別以獨立樣本T檢定與數量化一類進行分析。結果顯示：（1）在材質表面屬性中，「表面粗糙度」影響觸覺感性意象的影響力大於「材質硬度」。（2）單純材質表面屬性與振動條件下材質表面屬性所引發的觸覺感性評價是存在差異性，且振動條件下材質表面屬性所得的觸覺感性評價均高於單純材質表面屬性觸覺感性評價。（3）振動屬性對材質表面屬性在觸覺感性意象評價上所產生的影響作用，可歸納出「減弱」、「強化」、「轉移」與「取代」四種作用加以解釋。

Consumers perceive the psychological image of product, beside the visual sense: tactile sense is also an important sense organ. In influencing the evaluation of KANSEI image of tactile senses, material surface attributes and built-in vibration attributes in product are the very important factors that influence KANSEI image of tactile senses. In order to explore the difference of influence degree between the simple material surface attributes and the material surface attributes under vibration conditions to evaluation of KANSEI image of tactile senses, and understand the mutual interaction of the attributes that are part of above both respectively. We define the attributes as variables, select the image words, and recruit 30 subjects to participate the 'simple tactile sense' and 'synchronous both of vibration and tactile sense' evaluation experiment of KANSEI image in this study. Then, we respectively apply the 'Independent Sample T Test' and 'Quantification I theory' to analyze the experimental data. Results show that （1） In material surface attributes, 'Surface Roughness' has more influence than 'Material & Hardness' to influencing the KANSEI image of tactile senses. （2） There are have significant difference that be caused in the evaluation of KANSEI image from the simple material surface attributes and the material surface attributes under vibration conditions, and the latter have better evaluation in KANSEI image of tactile senses than former. （3） The vibration attributes affect material surface attributes in KANSEI image of tactile senses can be reduced and explained to four functions: 'abatement', 'enhancement', 'shift' and 'displacement' function.