原型理論與原型設計

The Archetypal Theory and Archetypal Design

本研究將分析心理學和文學評論的原型理論，引用到產品設計上，從原型的角度來看產品設計。首先介紹在分析心理學上，個人潛意識、集體潛意識的概念，和文學評論中，各種文類如神話、詩歌、小說等原型的表現；再充份深入剖析原型符號的性質，以及帶入設計領域應注意的要點；最後依原型設計的各種特性與邏輯，本研究嘗試用論述與設計實例，把原型的表現形式分為「重組原型」、「借用原型」、「破壞原型」等三個類別，來探討原形符號的運用與設計上的變化。

This study brings the archetypal theory in analytical psychology and literary criticism into product design, and then looks at designs from archetypal viewpoint. First of all, it introduces and discusses the concepts of personal subconscious and collective subconscious in analytical psychology, and the performances of myth, poem, and fiction. Then it analyses and illustrates the various characteristics of archetypal icons and important issues when archetypal theory is brought to design. Finally according to the character and the logics of archetypal designs, it divides them into three groups-'reconstructive archetypes'. 'borrowing archetypes' and 'breaking archetypes' to examine their applications and challenges.