比喻式設計的邏輯與產品功能認知之關連

The Logic of The Figurative Expressions and Cognition in Design Practices

本文在於釐清產品設計在造形上運用比喻來從事設計的邏輯關係，並且檢測使用者對這些比喻式設計的認知狀況。首先，藉用文學上對隱喻、直喻、轉喻、諷喻、類推等的定義，有系統的分析其間複雜的邏輯架構，再應用這些邏輯架構來推展、解釋符號在實務設計上應用的巧妙之處及產品與符號之間的視覺關連性。研究結果顯示在辨識率上不論受測者具有工業設計相關背景與否，皆是功能辨識率高於造形辨識率，而造形辨識率又高於關連性意義辨識率；而工業設計相關背景之受測者對於產品造形之符號、功能、關連性意義辨識上的敏銳度又明顯的高於非工業設計相關背景之受測者。本研究所整理架構的分析邏輯，期望在未來能透過符號、屬性、及屬性值等資料庫的建立，有效的提供設計時，快速的聯想和比喻式的創意。

This study tries to not only classify the logic of figurative designs whose forms are based on some reasonable visual connections but also examine their recognition from users. It first defines these visual connections as metaphor, simile, allegory, metonymy, and analogy borrowed from linguistics, and then systematically analyses these elaborate relationships between products and the signs through illustrations. The investigation shows that the recognitions on the products' functions are easier to realize than the signs that the designers intend to apply, and the recognitions on the signs that the designers apply are easier to realize than the connections between the signs and the products. It also appears that the users have design background are more sensitive than the others on the recognition of the product's function, sign, and connection between the signs and the products.