從風格原型——看泳鏡造形特徵與意象的關係

Exploring the Relationship between the Style and Image and the Goggles Feature-From the Style of Prototype

在傳統工業產品的領域裡，產品的機能往往已經很明確。產品經由製造技術、材料、造形、使用情境的翻新。不但延續了產品的生命、創造了產品的附加價值、挑起了流行的脈動、刺激了市場銷售，更形成了風格意象的轉變。對風格意象快速且準確的掌握，將提供傳統產業另一個行銷捷徑。本研究以逆向程序透過系統化的方式對泳鏡進行風格、意象、造形特徵的探討，以架構泳鏡的風格意象認知空間，透過風格意象的原型，解析構成泳鏡風格意象的因子，並找出誘發泳鏡風格與意象的造形特徵屬性，希望讓泳鏡的設計開發更快速準確。從我們研究所得到的結果發現泳鏡認知空間可由三個向度來架構，分別是1.元件造形特徵因素、2.色彩及材質搭配因素、3.情感構成因素。影響使用者對於泳鏡風格判斷的因素有1.評價性因素、2.穩定性的因素、3.親和性因素、4.情感性因素、5.變化性因素。影響元件造形特徵因素的因子有1.外框造形、2.色彩搭配、3.透明度搭配、4.鼻樑造形、5.鼻樑組合方式。

An aim of our experiment was to discover the factors affecting to the style and image of product to improve product design and to promote marketing. Through the applications of Multiple Regression Analysis and Multidimensional Scaling methods, the researcher examined the style and image of goggles form for structuring the perception space, dissected the prototype of style and image for obtaining the factors to construct the style and image of goggles and found the features of form affecting to the style and image of goggles. The results indicate that （1） the perception space of goggles is presented by the three dimensions: the feature of form, the arrangement of color and material, and the affection of users; （2） the factors attracting user's desire to purchase include: evaluation, stability, friendliness, and variability; and （3） the factors influencing the features of goggles form are: the shape of frame, the combination of colors, the application of transparency, the form of the bridge of nose, and the fabricative way of the bridge of nose. According to these results, knowing to control the factors affecting to the style and image of product can assist product designers in mastering fashion tendency accurately and effectively.