以坐椅設計為例探討中西設計風格的認知與判斷

Exploring Style Cognition and Identification of Chinese and Western Design-Using Chair Designs as Example

本研究藉由認知實驗的進行，系統性地探討人類對中西坐椅風格的認知行為。根據研究結果，﹝1﹞證明受試者對不同類別的中、西坐椅在認知上確實有不同程度的風格典範性與認知原型的現象。﹝2﹞設計組與一般組在風格辨識行為有所差異，在形狀辨識上設計組比較傾向於以「原型比對」的型態認知，而一般組是傾向於以「特徵比對」的過程加以判斷。同時，設計組與一般組在中、西風格的判斷正確率上設計組較一般組為高。﹝3﹞對坐椅風格的美感判斷發展程度上，設計組之美感發展階段明顯高於一般組。研究最後藉由中、西風格判斷規則的整理，將造形風格的概念以造形語彙加以描述，做為未來輔助營造中西坐椅設計風格意象之參考。

In this study ,by using cognitive experiments，we systematically explore the cognitive mechanism involved in style cognition and identification. The result of the cognitive experiments include: （1） identifying the 'typicality effect' in style category membership, and the 'prototype' which is the best exemplar of its category, of Chinese chairs and of Western chair. （2） a certain difference in style cognition exists between the group of designers and non-designers. In pattern recognition processes, the group of designers are based on feature-matching theory, and contrary non-designers are based on prototype-matching theory. Meanwhile, the group of designers get higher accuracy of the style identification than the group of non-designers. Finally by combining the rules derived from the result of the cognition experiments, we propose some feature for aiding formation of the style image.