光復初期（民國35～49年）本土商標的蒐錄及設計研究

A Study of Design Analysis of Local Logos From the Years 1946 to 1960 at Taiwan

本研究針對光復後，由民國35 年至民國49 年間，以文獻調查的方式，進行本土商標的蒐錄與造形元素與形態的分析，藉此探討早期商標造形的變化，並針對各行業別歸納其中的關聯與特色。研究結果整理如下︰一、早期商標的形態以圓形外框最為普遍，以圖案表現的商標也以圓形為主要的表現形態，此外，對稱的形式也是此一時期商標表現的另一特徵，無論是文字或圖形的商標皆以此原則發展。二、受到戰後物資環境影響所致，本研究蒐集的商標樣本多集中於食品、醫藥與運輸等民生必需之基本物資等類，機械與金融業的商標較少。三、此一時期的商標以文字型的商標數量最多，而文字與圖案結合的商標數量也很多，顯示當'時對於商標的表現，習慣於使用文字或文字與圖案的組合型式。

In this study, local logos from the years 1946 to 1960 were collected and analysis by using the Document Survey Method. Through the Investigations of changes in logo design in these early years by composite analysis of design elements. A summary was made into the relationships between the characteristics of logos used in different industries and during different years. The results of the study follow: 1. The logos that have a round frame or circular pattern in themselves were a very common component in the early period. Symmetry was another prevalent feature during this period, whether the main part of the logo was writing or a pattern design. 2. As a result of the effect of situation of the material environment of post-war Taiwan, the majority of logos were for basic materials in the food, medical, and transportation industries. The machinery and finance industries were becoming less common than other types. 3. The motifs for the majority design of logos in the early years were Chinese characters. Another common logo's style was a combination of writing and illustration signifying that shows most people were used to this design type of logo during that period.