影響設計策略之要素分析研究

A Study of the Effecting Factors on Design Strategy

由於全球市場的激烈競爭和技術環境的快速變動，新產品的開發日趨複雜。此刻，設計所需要面對與整合的資訊也日益龐雜。因此，設計管理者在做設計決策時須比以往更需要一有效的機制來協助其設計策略的擬定。根據先前的個案研究，本研究歸納出形成設計策略的九個因子及影響其形成的兩個重要構面：經營構面與產品構面。其中，初期各構面包含有四個要項。經實證調查後發現，在經營構面方面中三個不同要項（產品開發程序、設計參與範圍及競爭策略），與產品構面（產品開發原因、產品開發類型及產品創新屬性），會對設計策略的形成產生顯著影響。最後，本研究提出了一設計策略形成的架構，公司除可以透過此一架構找出最適切的設計策略組合，亦可依此檢視其運作方式是否能有效執行其所擬的設計策略。

Due to severe global competition and rapid technological advances, new product development is getting more and more complicated. In such situations, designers have to integrate much more enormous information than ever. Therefore, an efficient and effective mechanism to help design managers make the design decisions is also highly demanded. With the previous case studies, this study inferred that the formation of design strategy can be a basic strategic palette composed of nine strategic elements and its affected factors can be classified into two major dimensions: 1） business; 2） product, which individually include four factors. Through an empirical investigation, the study found that three of four factors （product development process, design participatory tasks, and competitive strategy） in business dimension, and three of four factors （the reasons of product development, the types of product development, and the contexts of product innovation） in product dimension had the significant effects on the formation of design strategy, respectively. Finally, this study proposed a framework of the formation of design strategy. Through this framework, the company is able to generate the most appropriate design strategic elements as well as to check whether if the company's operation matches the design strategy selected.