文化商品開發設計之構思

Some Speculations on Developing Cultural Commodities

近年來由於科技進步各類運輸交通工具及傳遞資訊設備發達，縮短人與人之間的距離，整個世界儼然成為一個地球村，因而使得各民族國家文化間的特質更為明顯，大多數現代化圓家也有積極走向國際化的趨勢，更努力地拓展各種事物的國際市場，以邁向國際之林。邁向國際化雖然帶來不少益處，如：經質的成長、關家地位的提昇等，卻也帶來國家民族文化更趨模糊的負面影響，從日常生活中商品形式的呈現即可觀之，放眼望去呈現一致閻際化的商品，缺乏各自特性，造成各國識別意象不明，無法顯示出應有的文化特質。因此為了提昇國際形象，擬定真有前聽性的設計策略及有效的產品開發模式，行銷既符合市場需求叉其中國文化特色之產品，也唯有具精緻品質與高價值之設計邁入國際市場，才能讓全世界的人認識和鑑賞我國文化之精髓。本研究從設計訊息傳達溝通的角度探討文化訊息之表徵，並從產品的演變中找出具文化精神之所在，並解析設計中的文化要素，同時參考各國成功的文化商品開發設計之案例，最後提出文化商品設計的要點與建議，以供產品設計師在開發具有本土文化風格之商品時之參考。

With the highly advanced technology, people today are transporting and communicating very quickly and easily all over the world, just like living within a global village. Most of the developed and developing countries are also trying very hard to play the most significant role in the global marketplace. The more interactions across cultures, the more each country concerns about its own cultural identity of their products. Taiwan, obviously export-oriented， is launching all kinds of products to the international market. Unfortunately, there are not many specific characters expressing our unique identity. However, in order to improve the image of Taiwan products, some effective methods and strategies for developing high quality and high value commodities are anxiously needed. Especially, the delicate and elegant products with characters may provide sincere appreciation of Chinese culture. This study reconsidered the communication of design message through the encoding process of developing a product. Some preliminary concepts have been explored by examining typical and somehow more successful cases. As a result, a couple of ideas are proposed for the future design practice and further in-depth design research.