英文摘要 |
Prior blog research mostly focuses on general users, but some professionals devoted to blog research, especially news professionals’. In the age when news culture is under dramatic changes due to web technologies, this paper investigates whether stereotyped gender culture in Taiwan’s journalistic practice will be replicated in journalists’ blogs. Research indicates that traditional gender differences are still replicated in Taiwanese journalists’ blogs. Male journalists tend to present much more profession-related content than female journalists. In contrast, female journalists prefer professional-unrelated, soft and personal content in their blogs. In addition, female journalists tend to reveal more about their families and friends as self-presentation strategies in blogs, mostly via pictures. Both genders are found to have few responses to blog readers’ comments; if they do, positive responses rather than refutative responses will be adopted. In general, Taiwanese journalists do not prefer connecting to other online sources through hyperlinks, nor communicating with blog readers in active ways. Taiwanese journalists’ blogs remain very private social media, rather than open or communicative spheres for publics to participate in. |