英文摘要 |
This research attempts to investigate the virtual communities of on-line game industry. Based on structure theory, we try to examine the issues regarding interpretation, resource and norm of on-line game industry. Our study adopts interviewing method to collect data from on-line game participants. Our target sample is the most popular on-line game in Taiwan, and subjects are game players and company stuff members. There are four findings in our study. First, this game company will transform from a game producer into a game services provider. Second, rich cyber relationship keeps players enjoying the on-line game life day after day. Third, the game producers have to focus on management of on-line game community, keeping and attracting game players. Finally, a lack of smooth and structural communication between the industrialists and players leads to conflict. There are two contributions from this study. First, we use structure theory to capture the behavior of on-line game company and players, and describe the interaction and conflict between them. Second, our findings provide some suggestions for the management, and several implications of on-line game community. |