英文摘要 |
The Chinese media market has been considered to be 'the last profitable market in China.' This research examines the present status and prospective strategy of the Chinese television industry. Medias in China are government-owned and foreign capital investments are forbidden. However, after China has become a WTO member, media are urged to upgrade its global competitiveness and become profit-oriented. The media market, in terms of policy development of deregulation, has been changed. The research will observe the recent development of the Chinese television industry and analyze the correlation between the changes in China's media policies and foreign investment's outlook based on governmental documents, press articles, and journal reviews. This research has found that foreign investment is likely to play the role of 'content provider' as its core strategic theme and ally with Chinese media institution to co-produce, thus avoiding the political entanglement. As a result, the entertainment programs will become their major sales. |