互聯網平台競爭與反壟斷規制以－－3Q反壟斷訴訟為視角

Antimonopoly Regulation of Internet Platform Competition Analysis of 3Q War and Action

平台競爭是當下互聯網競爭的主要形式。互聯網應用平臺通過技術接口連接多端客戶和補足產品，在不同的產品和客戶群之間進行交叉補貼以獲取總體的利潤。在平台經營模式下，互聯網企業的競爭在平台介面層面、應用層面分別或者綜合地展開。騰訊與奇虎的“3Q大戰”，是一場典型的互聯網平台之爭。從平台競爭的視角來分析和評價3Q反壟斷案十分重要。對QQ產品性質和相關產品市場的界定，騰訊的市場力量的評估，以及如何在平台商戰中保護消費者利益的問題，值得我們在反壟斷執法中進一步探討和研究。

Platform competition is the main form in the Internet fields. Internet application platform links deferent customer's terminals and complement products together by technical interface. Internet companies take profit by cross-subsidies between those customer groups and products. Internet companies are competing each other in the levels of platform interface, application or both. The 3Q War is a typical platform competition. It is important to analyze 3Q War from the view of platform competition. We should deeply discuss how to define the relevant market, how to estimate the market power of Tencent, and how to protect the interests of consumers in the platform war.