策略變革敘說統一企業疆界

Using Strategic Changes to Narrate the Boundary of Uni-President Enterprises Corp.

本研究透過統一企業的創業、茁壯、集團化、國際化以及資訊網絡與本物化等五個時期，解讀如何以策略變革來擴展產業疆界的歷程。統一企業選擇具產業吸引力的「食品業」，以引進麵粉等物資為主要業務。隨著動態環境變化，統一改變其「策略」，包括「低成本與差異化」的重新市場定位；「資源面」的核心能耐多角化；「創新面」的藍海策略來整合流通與製造業，以達到價值創新來擴充產業疆界，使統一成為台灣最大的食品廠商。2008年至今，透過「社會面」的利害關係人網絡合作關係與企業社會責任策略，發揮整合次集團的核心事業與善盡企業社會責任，以達到利害關係人多元利益的期望並持續擴充食品產業疆界，進而邁向健康民生服務產業。

In terms of deciphering the development of Uni-President Corp.—the pioneering, expanding, conglomerate, internationalization and the information network and genuine periods, this paper explores how strategic changes break out industry boundaries. Uni-President Enterprises Corp. invested in food industry, one of industry attractiveness, and the main business was importing flour. Then Uni-President adjusted strategy in the wake of dynamic environmental changes, including first, the lower and diversification for its reposition market; second, the resource-side, the diversification of core competencies and innovation-side; third, blue ocean strategy to integrate manufacturing and logistic industries to obtain value innovation and expand boundary of industry. Hence it became a leading food firm in Taiwan. Since 2008, from the social-side, the stakeholder network cooperation and social responsibility strategy have been used to combine the core businesses of sub-conglomerates and conducted corporate social responsibility. This achieved the purposes of multi-interests of stakeholders, succeeding in breaking away from traditional food industrial boundaries, and moving towards organic food service industry.