建構模糊前端開放式創新策略之系統思考模式

Employ System Thinking to Construct Open Innovation Strategy for Fuzzy Front End

新產品研發的模糊前端(Fuzzy Front End, FFE)初期，若是可以有效地掌握市場資訊，並適切配合企業策略模式，將可以降低不確定性，並讓新產品進入市場的時間得以縮短，而在傳統的新產品研發上，一般都侷限在企業運用內部可用資源，而限制了企業研發的潛能，近來開放式創新的新概念則企圖打破這種企業疆界，以整合內外部研發能量的方式來進行研發，除可擴大模糊前端的可得資源，更因此可訂定更有效的產品開發策略。本研究旨在利用系統思考的模式，建構開放式創新的模式，以便提升新產品研發之模糊前端決策品質過程，本研究所建構的模式，不僅可以明確表現研發決策人員在開放式創新模糊前端策略制定之想法，也可以明確地表現各個新產品研發創新循環中的因果回饋模式，因而可有效協助研發創新在產品創意初期時，便可找出高競爭力的新產品研發方向。

To efficiently capture the information of market and adapt to the strategies of enterprises can help shorten the time to market of new products and decrease the uncertainties resulted in the Fuzzy Front End (FEE), the early stage of product development. However, traditional product development usually employs the interior available resources only, and thus restricts the R&D capabilities of enterprises. The emerging concept of Open Innovation is devoted to release the boundaries of enterprises, and integrate both the interior and exterior resources for research and development. Under such manner, not only more resources are available in the FFE, but also more efficient R&D strategies can be delivered. This research attempts to employ the concept of system thinking to construct an open innovation model, in order to leverage the decision qualities of FFE. With the proposed model, not only the decision maker’ strategic thinking of open innovation FFE, but also the casual feedback model in each new product R&D cycle can be represented. Thus, the new R&D directions of highly competitive advantage products would be efficiently generated right after the initial stage of innovation concepts emerge.