技術特性、廠商特性與決策者特質對廠商大陸市場進入模式之影響

The Impact of Technology, Firm and CEO Characteristics on Mainland China Market Entry Mode Choice

本文結合交易成本、資源基礎與高層理論，利用Logit迴歸分析，針對101家赴大陸投資之電子及電器製造業台商，深入探討技術特性因素、廠商特性因素、以及決策者特質因素對廠商選擇海外市場進入模式之影響。研究結果顯示，技術潛藏性、技術專屬性、廠商過去參與合資的經驗、以及決策者的工作經驗會顯著影響廠商對其大陸市場進入模式之選擇。

This paper integrates transaction cost economics, resource-based view of the firm, and upper echelons theory to explore the influence of technology factors, firm factors, and CEO characteristics on the choice of Mainland China market entry mode. Using Logit regression analysis, 101 foreign market entry events (Taiwanese electronics firms’ investments in Mainland China) are empirically analyzed. Findings indicate that technology tacitness, technology specificity, firm’s joint venture experience, and working experience of CEO all have significant influence on firm’s market entry mode choice into Mainland China.