英文摘要 |
This paper integrates transaction cost economics, resource-based view of the firm, and upper echelons theory to explore the influence of technology factors, firm factors, and CEO characteristics on the choice of Mainland China market entry mode. Using Logit regression analysis, 101 foreign market entry events (Taiwanese electronics firms’ investments in Mainland China) are empirically analyzed. Findings indicate that technology tacitness, technology specificity, firm’s joint venture experience, and working experience of CEO all have significant influence on firm’s market entry mode choice into Mainland China. |