英文摘要 |
This paper investigates three important dimensions-market orientation, learning orientation, and quality orientation-in total quality management (TQM) and emphasizes the need of fit among these three orientations for achieving competitive advantage and improving firm performance. With a focus on the software industry in Taiwan, our empirical analysis incorporates both covariance and profile deviation models to operationalize the concept of fit. The results corroborate both models and thus support our theoretical propositions. The results suggest that software firms should link internal processes with market activities by focusing on customer/market information collection and dissemination, exploring market information through adaptive and generative learning, developing innovative strategies for improvement, and then implementing such innovative strategies with quality processes. As such, software firms can gain better product and service performance. The implications of the study are provided. |