農產品結合食譜販賣網站之建置

Building a Website with the Combination of the Agricultural Product and Recipe

台灣加入WTO後，大幅開放國內市場，對台灣農產品行銷帶來很大的挑戰，農產品具不可久放的特性，故需短時間將其販賣出的通路，大部分生產者直接將農產品賣給盤商，但所經的通路越長則會增加產品成本，在傳統市場販賣會有時間與地點的限制，網際網路使用率不斷逐年增加，這同時帶來一個廣大市場與商機。本研究目的是建置農產品販賣網站，此網站特色是提供各式食譜，消費者可一鍵購買該食譜的所有食材，食譜中註明產品規格、價錢、產地資訊、烹飪步驟與時間以及營養成分，此網站的貢獻是幫助農民行銷農產品，以及讓消費者便利購買食材外，也可知食材來源以及如何烹煮與營養攝取是否足夠。研究結果顯示本研究建置的網站，確實可以幫助使用者更有效率的購買農產品，食譜購物的食譜做法步驟易於理解，可知道食材如何烹煮，清楚的營養資訊，可避免攝取過多營養或不足，蔬菜館詳細的產地資訊讓人可安心購買。

It brings great challenges of agricultural marketing with opening domestic market after Taiwan has acceded to the World Trade Organization (WTO). Most of the agricultural producers sold their products to service wholesaler directly but it will increase cost with the expansion of channels. The limitation of time and place in traditional market will be changed to be a big business after the use of Internet. The aim of this study is to build a website with the receipts for farmers and consumers. Consumers can buy food materials by one click according to the recipe with product spec, price, place information, cooking steps and time, and nutrients. The characteristics of this website can help farmers in agricultural marketing and consumers can not only buy food conveniently, but also know the food sources and nutritional intake. The result shows that the website helps consumers to use easily in networked environment. System architecture is designed to an appealing website with regard to the recipe and to provide nutritional information of agricultural products for consumers.