Preliminary Research of Digital Home Development

數位家庭發展之初探

近年來，有種無線傳輸與追蹤科技稱為無線射頻辨識者已出現於世。隨著無線射頻辨識之應用，數位家庭系統已在許多國家發展。然而，過去卻較少有關數位家庭系統經營策略規劃之研究，本文想以SWOT分析與相關理論來進行數位家庭發展之初探，並收集與比較數個從網路獲得之國外案例，接著提出數位家庭發展的行銷組合策略並討論之，最後作者提出研究結論與啟示，並以未來研究方向作結。

In recent years, a kind of wireless communication and track technology called the radio frequency identification had been flying below the industrial innovation radar. With the application of radio frequency identification, the digital home system has been developed in many countries. However, there is little research about the business strategic planning of digital home system. This study wants to address an exploratory research of digital home development applying SWOT analysis and related theories. Several foreign cases from the internet are collected and compared. The marketing-mix strategy of digital home development is proposed and discussed. In the end the author provides the implications and conclusion to this research, followed by some future research directions.