英文摘要 |
The needs for online file-sharing encourages many cloud storage service providers, who host sites withfree basic and paid premium memberships. Assuming ad revenue from on line free users and fee received from paidmembers, this paper considers whether and how aservice providercan raise profits from service discrimination. It is shown that provider can be benefited by discriminating free users with lower file transfer qualities,and choosing the upload/download qualities amounts to a mixed bundling. Per capita adsrevenue (PCAR) is essential in pricing strategy. In case upload/download qualities cannot adjust separately, the site is preferable to offer exclusive free (both/exclusivepaid) membership if PCAR is high (medium/low). In contrary, offering both memberships and prohibiting one of the upload/download services for free users is the most profitable policy while PCAR is high, and exclusive paid membership is the best policy otherwise. Social welfare is always better in exclusive free membership, which is implementable by the provider only if he cannot adjust upload/download services separately. |