ihergo愛合購－－合購力量大

ihergo.com - the Power of Group Buying

愛合購（ihergo.com）由劉謦豪及張國俊於2007年共同創立，是國內第一個專為合購設計的網站，持續獲得高忠誠度會員的支持；同時搭上媒體熱烈報導揪團合購的網路現象，人氣及流量快速上升。2009年網站上的合購金額達6.37億元，2010年則有超過30萬的會員。愛合購提供網路商店免費設立，兩年內便獲得兩萬多家商店進駐；並提供網友免費使用合購平台。網站獲利來源，主要是每週推出「大合購」以及網站廣告的營收。本個案主要有兩個教學主題：一是網路合購現象的介紹，包括合購與一般網路購物的比較、以及對合購使用者之瞭解；第二則從網站經營的面向，討論合購網站的獲利模式，以及創業網站在有限的資源之下，盡可能運用免費的網路資源，得以快速成長。

ihergo.com is the first website started in 2007 in Taiwan to provide group buying services for Internet users. Because of the novelty of the concept and because group buying is quite different from the usual transactions carried out on the Internet, the website has been reported by many media, such as TV, newspapers, popular magazines of bloggers. These media reports spread the brand name ihergo.com so that its Internet popularity grew very quickly. The total transaction volume in 2009 on the ihergo.com platform was over six hundred million NT dollars. In addition, the website over three hundred thousand members. This case contains two main teaching issues. The first issue is to introduce the phenomena of Internet group buying, including a comparison with ordinary Internet B-to-C shopping and C-to-C e-auction. The second issue is to teach the concept and to learn Internet business operations using ihergo.com as an example of a start-up website.