英文摘要 |
The study aims to investigate the cultural differences of social network sites between Taiwan and USA. Taiwan and USA were at two contrasting poles of the five cultural dimensions proposed by Hofstede in the 70s. According to Hofstede, Taiwan belonged to high power distance, high uncertainty avoidance, collectivistic, feminine, and long-term orientations; while USA low power distance, low uncertainty avoidance, individualistic, masculine, and short-term orientations. Data were collected from Wretch and My Space for a period of 3 months from March to May 2007. The results indicated that Wretch was still high on power distance and uncertainty avoidance, which was consistent with Hofstede's observation 40 years ago. However, Wretch demonstrated individualism and masculinity, which raise significant doubt on Hofstede's original classification of Taiwan on the two cultural dimensions. Lastly, no differences were found on short/long-term dimension. As suggested in previous literature, this fifth dimension was theoretically flawed. |