英文摘要 |
The rapid growth of the Internet and Website technology made the interactive functions of Website more variable and important. Since the message board is one of the important tools for the interactive functions, this study focuses on developing the framework of the voice message board on the Internet. In order to improve the interaction and multimedia functions of Website, we constructed a prototype of voice message board that combined voice function and message board into one system. Based on the prototype system, this study adopts the TAM (Technology Acceptance Model) to survey the user's acceptance of the voice message board. In addition, this study extends the "Perceived Playfulness" as an intrinsic motivation factor in the acceptance of voice message board. With a sample of 92 respondents, the survey results strongly support the extended TAM in predicting the user's intention to adopt voice message board system. The result demonstrates the significant effect of perceived playfulness, attitude toward using, and perceived usefulness on behavioral intention through perceived ease of use. From a theoretical point of view, the study extends the TAM for the voice message board adoption by potential users in Internet. Moreover, this study also provides practical implications for Website builders. |