3C事業運籌體系再造及其電子化環境建置之個案研究

A Case Study of the E-logistics of Global 3C Manufacturing Enterprise

3C產業包含電腦、通訊、消費性電子等產品，具有全球製造、低毛利、高度客製 化及產品生命週期短等特性，不利於存貨之囤積。如何在全球運籌的環境下，藉由完善的運籌體系，搭配合適的資訊系統，以有效地整合全球的供應商、生產基地、儲運中心、第三／四方物流業、市場與通路等，使產品得以在正確的數量、地點、時間下，進行採購、生產及儲運工作，以滿足顧客的需求，為影響3C產業營運成果之重要因素。本研究以台灣一3C製造廠商為個案，以資訊策略為觀點探討其在全球化環境下 對資訊系統的發展與運用。內容上先針對個案公司的營運背景進行介紹，指出在營運上的要點。之後對個案公司進行運籌體系再造，及運籌體系再造後環境下的資訊系統建置進行陳述與分析。最後對個案公司透過運籌電子化所得的效益進行說明。本研究所提出之分析與建議，期做為其他3C廠商或其他產業於進行運籌電子化工作之參考。

3C industry includes the business of electronics, computing and communication which have the characteristics of dynamic market demand, global manufacturing, low gross profit and short life-cycle so that an efficient logistics support is necessary. This paper gives a case study for the c-logistics of global 3C manufacturing company based on the strategic IS/IT planning perspective. The case company developed an e-logistics solution for their collaboration with the suppliers as well as the third-party logistics provider. This solution is implemented based on a methodology including the phases of business analysis, processes re-engineering, software development and performance evaluation. In it, the concept of Vendor Managed Inventory (VMI) was well applied and then a web-based integrated software system was developed. Our analysis shows that the successes of the case company result mainly from the logistics model re-engineering and the enterprise information integration. This case study could be a reference mod el for the electronics manufacturing industry.