英文摘要 |
Nowadays internet has changed the way of people live, with regard to using computer frequently can not help without Internet, people surf the Net to obtain the information, including knowledge, file and communicating with people. The pop up software includes contain Instant Messaging (IM), advertisement (ad), and virus (virus). The irritating pop_up software is disgusted by many network users. Previous researches about attention are focused on games almostly. The study develops a research model based on the “attention allocation model of capacity theory" addressed by Kahneman (1973). He thought people did two things at the same time. The entity will move attention from work to the main topic to probe the influence factors of attention for the pop_up. The results of study show: the internet usage toward the network addiction is positive significiantly. The network addiction and involvement have a positive significiantly affect on fashion anxiety respectively. Finally, the internet usage, fashion anxiety and user Involvement toward the attention are positive significiant; but the addiction has a negative effect on attention. An implication of this study will yield not only understanding the factors about the attention in information technology but also supporting the reference about attention field in the future. |