行動商務應用對公司經營績效的影響：市場導向的干擾效果－－以臺灣流通相關產業為例

The Impact of Mobile Commerce Application on Corporate Performance: Moderate Effect of Market-Orientation: An Example of Logistic Related Industry in Taiwan

本研究以93年底已經導入行動商務的流通相關產業的企業為研究對象，以問卷調查方式進行普查，共發出90份問卷，回收有效問卷81份，以簡單迴歸分析及t檢定進行假說驗誰，結果發現：（1）行動商務應用（企業對企業、企業對顧客、企業對員工）對公司經營績效有正向的影響效果。（2）行動商務應用對公司經營績效的影響中，市場導向程度高的公司比市場導向程度低的公司其影響效果更顯著。

This paper focus on investigated the companies of logistics related industry in Taiwan, which implemented mobile commerce application before 2004. Questionnaire investigation was used to caηy on census survey. A total of 90 questionnaires were distributed, and 81 effective samples were collected. In order to test hypothesis the simple regression analysis and t test was used. The main findings were listed as follow: (l) Mobile commerce application (includedB2B, B2C and B2E) has significantly positive effect on corporate performance. (2) The high degree of market-orientation has more impact corporate performance than low degree of market-orientation.