企業之電子化整合策略及其影響因素：臺灣半導體與資訊業廠商之個案研究

The Study on Electronic Integration and Its Antecedents: Cases of Taiwanese Semiconductor and Information Firms

企業電子化影響廠商經營策略，使廠商能夠與它的顧客、供應商、合作夥伴緊密聯繫彼此合作，成為高度整合的企業。本文從交易成本與策略管理之觀點，探討環境不確定性、技術（系統）特性、e化經驗、企業經營策略等因素，對廠商運用電子化整合策略之影響。本研究透過文獻整理歸納可能的研究命題以作為實證研究之依據。本研究選擇台灣之半導體與資訊業廠商作為個案探討之對象。本研究發現資訊密集度、電子化經驗、整合意圖與策略類型對於電子化整合之影響獲得支持。企業所面臨之需求不確定性，技術複雜性與經營範疇對電子化整合之影響僅獲得部分支持。

Internet and e-business strategy enables a firm to integrate with customers, suppliers and partners like an integrated firm. Facing the driving force of e-business, firm ought to adapt business strategy and take electronic integration strategy. This paper uses strategic management and transaction costs perspective to study the effects of uncertainty, technology system, business strategy and experience on e-business integration strategy. This research selects Taiwanese semiconductor and information firm to conduct case study. This paper finds that the information intensity, e-business experiences, integration intentions and strategy types have significant inf1uence on electronic integration. And the effects of demand uncertainty, technology complexity and business scope on electronic integration are partially supported.