英文摘要 |
In recent years, the influence of social network site Facebook is growing, there are more and more companies, brands or celebrities are invariably set up fan pages, and thus achieve the purpose of marketing effectiveness or popularity cohesion. In addition, many domestic and foreign libraries have also set up a dedicated fan pages to improve their mutual communication between the users. Literatures pointed out that libraries use Facebook fan pages to establish and develop relationships with users and generate more reviews. Therefore, this study used perceived usefulness, perceived ease of use, perceived pleasure, privacy risks, virtual community awareness five factors to study the effects on its continued use intention of its Facebook fan pages for library members. Hope the results of this study can be used as a reference as operation and management of the Facebook fan page librarian. |