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| 篇名 |
Measuring the Relative Importance of Service Encounter Dimensions and Price Perception to Customer Repurchase Intention for Container Shipping Companies—GCE Approach
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| 作者 |
Wang, Jaw-shen (Wang, Jaw-shen)、Chen, Kee-kuo (Chen, Kee-kuo)、Chu, Ching-wu (Chu, Ching-wu) |
| 中文摘要 |
This paper examines the relative importance of service encounter dimensions and price perception to the customer repurchases intention for the container shipping industry. For avoiding measurement problems, generalized cross entropy (GCE) principle is employed. The findings of this paper are 1) four service encounter: sales representatives, employee service, container operations and booking service have positive impacts on the customer repurchase intention while the impact of perceived price is negative； and 2) these relationships are strongly moderated by the customers' business type. The advantages of GCE are also illustrated in the paper. |
| 英文摘要 |
This paper examines the relative importance of service encounter dimensions and price perception to the customer repurchases intention for the container shipping industry. For avoiding measurement problems, generalized cross entropy (GCE) principle is employed. The findings of this paper are 1) four service encounter: sales representatives, employee service, container operations and booking service have positive impacts on the customer repurchase intention while the impact of perceived price is negative； and 2) these relationships are strongly moderated by the customers' business type. The advantages of GCE are also illustrated in the paper. |
| 起訖頁 |
45-75 |
| 關鍵詞 |
Customer repurchases intention、Price perception、Generalized cross entropy、Service encounter、Ordered multinomial response
data、Prior information、Non-sample information |
| 刊名 |
航運季刊 |
| 期數 |
201012 (19:4期) |
| 出版單位 |
中華民國航運學會
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| 該期刊-上一篇 |
港務機關員工對於組織型態偏好與影響因素之研究 |
| 該期刊-下一篇 |
The Impacts of Internship at Sea on Navigation Students' Seafaring Commitment |
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