以IPA 法探討臺灣高科技產業對國際物流服務的需求

Importance-performance Analysis for the Study of the International Logistics Requirements of Taiwan's High-tech Industry

本文根據國際物流服務公司的執行現況，探討台灣商科技廠商對國際物流服務的實際需求與可改善之處。經由到10 家國際物流服務公司的網站蒐集主要營業項目，並透過相關文獻探討，本研究歸納出26 個影響國際物流服務的因素。 對台灣高科技廠商發放問卷，並經因素分析後發現，26 項因素可分為：客製化加值服務、運輸資訊服務、倉儲配置等三大構面。接著以參照單位分析方法 (Ridit) 結合重要度績效分析(IPA)，分析三大構面因素改善的優先順序。結果顯示，運輸資訊服務構面因素相對於其他因素，最讓受測者重視及滿意，而透過資訊科技將全球供應鏈整合及緊急存貨調度兩項因素，則是國際物流服務公司迫切需要改善的重點。

The paper studies the international logistics service requirements from the perspectives of the high-tech industry of Taiwan. After analyzing the logistics services of 10 large international logistics companies from their websites and performing the subsequent literature review, we obtained 26 variables.
Questionnaires designed with the 26 variables were dispatched to Taiwan's high-tech firms. After conducting the factor analysis, we obtained three constructs: customized value-added services, transportation and information services, and warehousing disposition. Ridit analysis and importance-performance analysis (IPA) are used to analyze the variables to be improved right away or postponed. We found that variables related to the transportation and information services are relatively more important and satisfied than others and should be kept up with. From IPA, the variables of the information-enabled supply chain integration and urgent stock deployment have high importance level but low satisfaction level, and thus they require special attention of international logistics service providers to correspond to the requirements of Taiwan's high-tech firms.