企業的綠色營運認知對實踐綠色營運及績效的影響

The Impact of Enterprise's Green Business Perception on Implementation of Green Business and Performance

本研究以台灣企業為研究對象，探討企業對於綠色營運策略的知覺利益、知覺風險、責任規範、知覺控制等四個構面，對綠色營運實施意圖、實行程度及經營績效的影響。經收集415 份廠商問卷後發現：企業對綠色營運的知覺利益、責任規範及知覺控制愈高，且知覺風險愈低，則實施綠色營運的意圖愈高，尤其以知覺控制的影響效果最強。即企業對實施綠色營運的知覺控制愈高，則企業實施綠色營運的程度更高，且最後會更加提高企業經營績效。

This study focuses on Taiwan’s enterprises to explore the impact of four perception aspects on green business implementation intention and business performance. The four aspects including: perceived benefit, perceived risk, responsibility norm and perceived control. Through a survey on enterprises, 415 valid questionnaires are collected and some important findings are produced. The results show that high the perceived benefit, high the responsibility norm, high the perceived control, and the low the perceived risk, will led higher the implementation intention on green business. Especially, the strongest influence aspect is perceived control. On the other word, when the perceived control of green business is high, the willingness of enterprises to implement green business will higher, while will further to increase the business performance.