Gender Differences in a Text－Based Virtual Environment

性別差異在以文字溝通的虛擬環境下之研究

Research which addresses gender issues in a virtual environment is an emerging area. In the area of small group research, it has been found that perceived gender differences will enter into group’s interactions and impact the group’s processes and outcomes. A framework for evaluating gender differences in a text-based virtual environment was formed and underpinned by Essentialism theory, Similarity-attraction paradigm and Individual Difference theory, and further validated by an experiment which was engaged in a text-based discussion system “Blackboard”. The results revealed that females perceived higher extent of relationship building, commitment and satisfaction than males but perceived no significant differences in communication, trust, collaboration and performance. It was also found that there was difference between males and females in their behavioral patterns. Females presented more adaptive and enjoyable attitude in working in a virtual environment than males because of the equality and fairness created by CMC (Computer-Mediated Communication). Females also regarded CMC as a tool to reduce conflict. The managerial application is provided for managers to retrieve a better performance while they are managing virtual teams.